I knew it...

See...
If you're unfamiliar with Auto-tune, and especially if you listen to much pop and rock, you might not hear it initially. When overdone, the effect yields an unnatural yodel or warble in a singer's voice. But the sound is so commonplace in modern mainstream music that your ears may have tuned out the auto-tune!

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Maroon 5 - She Will Be Loved - Listen for “rain” and “smile.”

Auto-Tune Abuse in Pop Music - 10 Examples - Hometracked

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